Be Rooted

Home & Lifestyle

Jasmin Foster launched Be Rooted after years in the CPG industry watching stationery and home goods consistently fail to reflect Black women. Be Rooted makes planners, journals, greeting cards, and puzzles centered on Black joy, affirmations, and representation. Available at Target in 800+ stores.

Founded

2020

Founder

Jasmin Foster

The founder's full story, background, and vision will appear here once the profile is claimed. This is where the real narrative lives -- the why behind the brand, the journey that built it, and what comes next.

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