Viarae

Retail Food & Beverage

Actress, writer, and entrepreneur Issa Rae launched Viarae Prosecco in partnership with E. & J. Gallo Winery -- a sparkling wine born from her love of celebration and her vision of luxury made inclusive. Named for her Senegalese heritage (via + rae). Available at Target.

Founded

2023

Founder

Issa Rae

The founder's full story, background, and vision will appear here once the profile is claimed. This is where the real narrative lives -- the why behind the brand, the journey that built it, and what comes next.

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