Meet The Founder
Aja Frierson
Founder
Known For
Founder profile coming soon. Aja Frierson founded Habit Cosmetics in 2013.
Curated by Beauty Mkt
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Discovery · Nails
IF YOU LOVE HABIT,
YOU'LL LOVE THESE.
Auda.B
by Samara Walker
The first Black-owned nail brand sold at Nordstrom. Samara Walker launched Auda.B while working full-time as a senior financial analyst at Amazon -- proving luxury vegan nail lacquer built for women of color could earn its place at the top of retail.
Breukelen Polished
by Ariel Terry
Brooklyn-born vegan, 11-free luxury nail lacquer with shade names rooted in Brooklyn culture. Black and female owned and managed since 2015.
Mischo Beauty
by Kitiya King
The first Black woman to launch a 10-free non-toxic vegan nail lacquer collection. Kitiya King created Mischo Beauty while pregnant, searching for chic polish that would not harm her or her son. Award-winning clean luxury nails.
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